The New Advertising and Success Approach Parts 1 - 4 Harvey Brody Toll Position

Description

Up for sale are these classic business guides from Harvey Brody, the pioneer of toll position business strategy. As printed on the cover: "A comprehensive course covering advertising and public relations (this course also covers marketing and sales principles)"
The following
FOUR
books are included in this complete bundle and are all in great condition:
1.
The New Advertising and Success Approach, Part 1
- Lessons 1-5: Introduction to Advertising and Public Relations
- Lessons 6-10: The Writing of Printed Copy - How Words Create Effective Advertisements
2.
The New Advertising and Success Approach, Part 2
- Lessons 11-13: The Writing of TV and Radio Copy; Copy Summary
- Lessons 14-16: The Use of Artwork in Creating Effective Advertising
- Lessons 17-20: Mechanics and Production of Advertising
3.
The New Advertising and Success Approach, Part 3
- Lessons 21-31: Media: Getting the Advertisement to Its Audience
- Lessons 32-34: Advertising Research
- Lessons 35-40: The Advertising Campaign
- Lessons 41-43: Advertising Departments, Media and Agencies: Functions and Organization
4.
The New Advertising and Success Approach, Part 4
- Lessons 44-45: Two Specialized Fields: Mail Order Advertising; Industrial and Trade                                                  Advertising
- Lessons 46-51: Public Relations and Publicity
- Lessons 52-53: Ethics, Laws, and the Control of Advertising
- Lessons 54-56: Your Place in Advertising
Please let me know if you have any questions or if you are interested in combined shipping with any other item that I am selling,
including other Harvey Brody toll position resources that I have listed for sale,
such as the "
How To Make Money Buying and Selling Anything" Course, the
"International Diamond Distributor Association" Diamond Course,
and the Blackjack Strategy Flashcard System.